Clear the backdust.Get a grip on your B2B business.

Backdust is everything that keeps nagging in the back of your mind: orders scattered across WhatsApp and email, invoices you still need to send, customers calling for updates. We give B2B companies that sell products their own portal that takes it off your mind and into one place.

We’re launching early 2027 with a small group of pilot companies. No commitment.


Less admin. More headspace.↘
Sound familiar?

Your business runs fine. But it all runs through your head.

None of it is hard. It just keeps piling up, gets postponed and stays in the back of your mind. That’s backdust.

✉

Orders everywhere

WhatsApp, email, phone. Nothing in one place, and something always gets missed.

▤

What’s next week?

What needs to be made and prepared? You piece it together from messages.

€

Money left waiting

Invoices go out late or get forgotten, so you get paid late.

☏

“Where’s my order?”

Customers call and text for updates you could have sent automatically.

↗

Steering on gut feeling

Which customers are growing? Which products sell? Who stopped ordering?

Your own backdust portal

Your whole B2B flow. In one place.

Every company gets its own environment at yourcompany.backdust.com, set up around how you already work.

yourcompany.backdust.com Week 47
Orders this week38+6 vs last week
To prepare Monday14across 9 customers
To invoice€4,8603 open
Updates sent52automatically
To prepare · Monday
Product A48
Product B24
Product C16
Latest activity
Order confirmed and emailed to Customer A
Invoice request sent to accountant · Customer B
Payment received via link · Customer C
Delivery update emailed to Customer D

Illustrative example.

What’s in it

Grip on every step. From order to payment.

Orders in one place

Your customers order through their own login, with their own products and prices. No more WhatsApp lists.

Weekly planning

See instantly what needs to be made and prepared, per day and per customer.

Invoices & payment links

See what still needs invoicing, send complete requests to your accountant, and let selected customers pay directly.

Automatic customer updates

Order confirmations, delivery updates and reminders go out by email, so customers stop calling.

Personal prices & range

Every customer or location sees their own range and pricing.

Insights to steer by

Who’s growing, what’s selling, who stopped ordering. Decide on numbers, not gut feeling.

Where it started
10+ hours
saved every week

We first built backdust for our own B2B food business. Orders came in through WhatsApp and email, invoices slipped and customers kept calling.

The time saved is great. But the real win is the calm: knowing customers get their updates automatically, and nothing is sitting in the back of your mind anymore.

Not a software project

We set it up. You just notice the calm.

  • Set up for you. We bring in your products, customers and prices, and connect your accounting software.
  • Your brand. Your logo and colors, so it feels like your own portal to your customers.
  • Money goes straight to you. Payment links run through your own payment account, never through ours.
  • You stay in control. You decide what’s automated and what you still want to see first.
Pilot waitlist

Done dusting? Sign up.

We’re starting with a small group of pilot companies. Tell us a bit about your business and we’ll get back to you personally.

  • First access to your own portal
  • A personal backdust scan of your B2B process
  • Founding customer pricing
FAQ

Good to know.

Is backdust available yet?

Not yet. We’re preparing for launch and will start with a small group of pilot companies from the waitlist. Signing up commits you to nothing.

Do my customers need to change how they order?

We make it as easy as possible for them: their own login with their own products and prices. During the switch, we can still take in orders that arrive by email.

Does my accountant need to change anything?

No. Your accounting firm simply receives complete, well-organized invoice requests instead of loose emails and packing slips.

How do payment links work?

You decide which customers pay directly. They receive an iDEAL payment link through your own payment account (for example Mollie), so the money goes straight to you.

What does it cost?

We’ll announce pricing at launch. Pilot companies get founding customer pricing.

Who is backdust for?

B2B companies that sell products to other businesses, like food producers, wholesalers, distributors and manufacturers, especially when the owner is still the one holding it all together.